Most agencies will spend your budget. We'll tell you which 40% of it is lighting money on fire — then rebuild the rest into a system that compounds. That's not a pitch. That's what happened to our last three clients.
Most agencies get paid when you spend more. We get paid when you earn more. These are not the same incentive. We've killed campaigns that were "performing well" because they were cannibalizing organic sales our clients would have gotten anyway. That's not brave. That's arithmetic.
A dashboard that shows 400% ROAS feels great. But if your margin is 20% and your return rate is 35%, that 400% is actually 11%. We optimize for the number on your bank statement, not the number on your screen.
The goal is to build something that doesn't need us every month. Some clients stay because we keep finding new leverage. Some leave because the machine runs itself. Both outcomes mean we did our job.
Our best-performing ad last year was one our client almost vetoed. The second-best was an email with a subject line that broke every "best practice" in the book. If an idea makes everyone in the room comfortable, it's probably not interesting enough to make anyone in the market pay attention.
A specialty coffee e-commerce brand came to us spending €14K/month on Google Ads with a "great" ROAS. When we looked at the data, 60% of their paid conversions were people who had already bookmarked the site. We cut their budget by 40%, redirected the rest, and their net revenue went up. They've been with us for two years. Current ROAS on the budget that actually matters: 13.4×.
A founder came to us with a product, a Shopify login, and zero revenue. No brand, no audience, no ad account history. Twelve months later: €95K in sales, a functioning acquisition system, and an email list that generates 30% of monthly revenue on autopilot. The hardest part wasn't the ads. It was convincing her to charge more.
We were asked to train a room full of public servants on AI in marketing. Half of them expected a lecture about robots taking their jobs. By lunch, they were building prompt chains for their own workflows. By end of day, one team had automated a reporting process that used to take two people three days. We've since trained 200+ professionals across universities, media companies, and government agencies.
We don't sell packages. We solve problems. The package is just the shape the solution takes. Start by telling us what's broken — or what you want to build — and we'll tell you honestly what it takes.
We take a limited number of partnerships to ensure dedicated attention.
Not theory from 2019. Not frameworks from someone else's book. The exercises in our workshops are adapted from actual client work — with the names changed and the mistakes left in, because that's where the learning is.
Strategy, content systems, analytics, and reputation management. For enterprise teams, institutions, and leadership.
This isn't "here's ChatGPT, type a prompt." This is: here's how our agency uses AI to do in 45 minutes what used to take us two days, and here's how to build the same system for your team by Friday.
Google Ads, Meta Ads, analytics. How to read data and make decisions that make economic sense — not vanity metrics.
13 years in e-commerce. 8 in performance marketing. Has personally managed over €2M in ad spend and trained 200+ professionals. Believes the most expensive marketing mistake is measuring the wrong thing — and the second most expensive is measuring the right thing and ignoring it.
Turns strategy into a running system. If Karolina decides what to build, Maja makes sure it actually works in your store, your CRM, and your customers' browsers. Brings the rare combination of technical skill and the patience to get edge cases right.
30 minutes. No pitch deck. We'll ask about your business, look at your numbers if you're willing to share them, and tell you what we'd do — even if the answer is "nothing, you're fine."
hello@meadow.studio